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Untappd broadened its user base through expansion of their existing virtual social experiences into live events by producing nearly a dozen beer festivals that the company plans to host in popular beer cities domestically and internationally, including the annual Untappd Beer Festival in Charlotte, North Carolina. The Untappd mobile app is used by millions of beer enthusiasts around the world. Untappd for Business enables venues to streamline publication and promotion of beer, wine, cocktail, and food menus.
White welcomed Untappd to the agency and will immediately focus on increased ticket sales to festivals while strengthening consumer awareness of the social app and its subscription base.
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